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Join the Competition
Before playing, visitors registered with Club Parque Corredor and used their individual app ID to enter the challenge.
skills.lab Cube at Parque Corredor
Turning Football Engagement into Retail Impact
During the 2026 World Cup, Parque Corredor brought the skills.lab Cube GO to its shopping center in Madrid as the centerpiece of a month-long football activation. What started with a simple challenge connected competition, loyalty and retail engagement in one experience.
From Shopping Visit to Active Participation
The Cube GO at Parque Corredor
Parque Corredor is one of Madrid’s leading shopping and leisure destinations. With the Cube activation, the center combined its focus on entertainment with a football challenge designed to engage visitors and strengthen its Club Parque Corredor loyalty program.
skills.lab Cube GO at Parque Corredor
Ready for the Golden Boot?
The month-long campaign invited visitors to put their football skills to the test, compete for the highest score and win prizes provided by brands and stores across Parque Corredor. The skills.lab Cube provided the stage for the competition.
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Put Your Skills to the Test
Every player took on the same Skill Game, with each score recorded under their app ID and added to the competition.
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Chase the Top Spot
A campaign-wide leaderboard kept the competition going, with prizes for the best performers adding an extra incentive to play.
skills.lab Cube GO at Parque Corredor
Every Score Connected
The competition was closely linked to Club Parque Corredor. Using the Event Mode, each player entered their individual app ID before starting the challenge. This created a clear link between participation in the Cube and the customer data already available to Parque Corredor.
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One ID for Every Player
The Club Parque Corredor app ID served as the player ID in the Cube, allowing every score to be assigned to the right participant.
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Competition Made Measurable
Scores were recorded under each app ID, giving Parque Corredor a clear view of participation throughout the campaign.
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Connected to the Loyalty Program
With the app ID as the common identifier, Parque Corredor could match participation with its own customer profiles and use the campaign for targeted follow-up promotions.
Campaign in Action
A Competition That Reached Beyond the Cube
The football challenge became part of a wider retail campaign, bringing together visitors, Club Parque Corredor and participating stores. Prizes, promotions and the leaderboard kept the activation visible throughout the shopping center.
skills.lab Cube GO at Parque Corredor
From Engagement to Measurable Results
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New Members for Club Parque Corredor
The activation brought 629 new members into the loyalty program, increasing new registrations by 53% during the campaign.
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Strong Participation Throughout the Month
More than 2,000 unique players took part and completed 2,326 games, showing sustained interest beyond a single attempt.
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Activity Across the Shopping Center
Promotions linked to the campaign resulted in 1,084 coupon redemptions, extending participation beyond the Cube and into stores and restaurants.
skills.lab Cube at Parque Corredor
Key usage data of the Cube at Parque Corredor
2326
games played
2014
unique players
629
visitors joined Club Parque Corredor during the campaign
+ 53 %
increase in new Club registrations