Immersive Experience
360° football action that excites fans, players, and customers of all ages.
Immersive. Interactive. Inspiring.
The Cube. Football everywhere.
Whether permanent or mobile, the skills.lab Cube brings football emotion to any location — from flagship stores and stadiums to fan zones and training centers. Compact. Fully automated. Designed for unforgettable experiences.
From fan engagement to talent development
One Cube. Unlimited possibilities.
Football has the power to connect people, inspire players, and elevate brands. The skills.lab Cube makes this power tangible through immersive 360° experiences, automated skill games, and an intensity that excites fans and challenges players. Whether in a mall, a stadium, or a training center — the Cube transforms spaces into football worlds.
Designed for impact. Built for versatility.
What makes the Cube unique?
The Cube delivers unforgettable experiences for fans, measurable value for brands, and meaningful training impact for players.
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Two Models
Cube GO for temporary use at events or fan zones or Cube XP for permanent use at stores and gyms.
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Three Modes
Kick-and-Play, Event, and Training – tailored for every use case.
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Custom Design
Adaptable branding and setup to match your vision.
skills.lab Cube
Choose Your Model
Find a Cube for your use case.
skills.lab Cube GO |
skills.lab Cube XP |
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| Type of Installation | flexible for temporary or permanent activations | For long-term brand destinations |
| Fields of application | Events, Stadiums, Fan Zones, Trade Fairs, Roadshows | Stores, Flagship applications, Gyms |
| System Footprint | 4 x 4 meters | 4 x 4 meters |
| Net structure | Net Frame System | Permanent net structure |
| System height | 0.8 m (without roof) / 2.5 m (with roof) | 2.7 m |
| LED Walls | Robust and maintenance-free seamless 360° high-end LED walls with a height of 0.76 m. | Robust and maintenance-free seamless 360° high-end LED walls with a height of 1 m. |
| Player tracking system | No | Yes |
| LED Spots for visual guidance | No | Yes |
| Assembly/Disassembly | By Customer | By skills.lab Team |
| Installation time | 2-4 hours | 2 days |
| Operation Modes | Kick-And-Play Mode, Event Mode | Kick-And-Play Mode, Event Mode, Training Mode |
skills.lab Cube GO
Type of Installation
flexible for temporary or permanent activationsFields of application
Events, Stadiums, Fan Zones, Trade Fairs, RoadshowsSystem Footprint
4 x 4 metersNet structure
Net Frame SystemSystem height
0.8 m (without roof) / 2.5 m (with roof)LED Walls
Robust and maintenance-free seamless 360° high-end LED walls with a height of 0.76 m.Player tracking system
NoLED Spots for visual guidance
NoAssembly/Disassembly
By CustomerInstallation time
2-4 hoursOperation Modes
Kick-And-Play Mode, Event Modeskills.lab Cube XP
Type of Installation
For long-term brand destinationsFields of application
Stores, Flagship applications, GymsSystem Footprint
4 x 4 metersNet structure
Permanent net structureSystem height
2.7 mLED Walls
Robust and maintenance-free seamless 360° high-end LED walls with a height of 1 m.Player tracking system
YesLED Spots for visual guidance
YesAssembly/Disassembly
By skills.lab TeamInstallation time
2 daysOperation Modes
Kick-And-Play Mode, Event Mode, Training Mode
Your brand. Your stage.
Customization that creates impact
Every Cube can be tailored to match your brand identity or campaign theme. From LED backgrounds to sponsor logos and interactive overlays — customization turns the Cube into a powerful brand stage that creates visibility and lasting impressions.
Step in. Start playing.
Kick-and-Play. Instant action.
The Cube’s Kick-and-Play Mode makes football more accessible than ever. Players simply step inside, and the game begins — no staff, no setup, no waiting time. Perfect for events and fan activations with large crowds, where seamless flow and excitement are key.
Skill games that challenge – and excite.
Inside the Cube Experience
The Cube turns every session into a high-intensity football experience that blends training and fun. Fully automated drills are designed to sharpen skills while keeping the excitement level high – pushing players to think faster, react smarter, and enjoy every moment on the ball.
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Smart skill games
Fully automated drills from a wide catalog – ready to go at the push of a button.
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Technical & cognitive focus
Exercises sharpen 360° awareness, decision-making, ball control, passing, and shooting.
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Quick & impactful
Each drill lasts 60 seconds – long enough for a real effect, short enough for smooth event flow.
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Instant Engagement
Fast rotations, immediate feedback, and nonstop action keep players motivated and immersed.
FAQ
Questions about the Cube
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What is the skills.lab Cube?
An interactive football system in a compact 4x4m setup with 360° LED walls, offering immersive training and entertainment experiences.
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Where can the Cube be used?
In the “Customer and Fan Engagement” sector, the Cube models are used at events, in stadiums, shopping centers, flagship stores, and museums. In the “Sports & Education” sector, the two models are used primarily by football clubs and academies, public training centers, schools, and fitness centers.
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What is the difference between the Cube GO and the Cube XP?
The Cube GO is designed for temporary installations such as events, fan zones, roadshows, and trade fairs. It is mobile, quick to assemble, and ideal for flexible activations. The Cube XP, on the other hand, is built for permanent installations in flagship stores, training centers, or museums and includes extended features such as integrated player tracking and LED guidance systems.
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How is the Cube operated?
The Cube can be operated in three different modes, depending on the use case. In Kick-and-Play Mode, visitors start playing instantly without registration or staff support. Event Mode is designed for competitions, registrations and lead generation activities, allowing organizers to manage challenges and leaderboards. Training Mode provides access to structured exercises and training programs for player development.
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Who uses the Cube today?
The Cube is trusted for both commercial and sporting applications. In fan engagement, it has been featured at FC Bayern World Munich, the FIFA Museum Zurich, and UEFA EURO 2024 Fan Zones. In player development, it supports clubs such as Legia Warsaw at their training center.
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Does the Cube require dedicated staff?
No. In Kick-and-Play mode, visitors can start and play independently without supervision. For competitions, registrations or lead generation activities, the Cube can also be operated in staff-led Event Mode.
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Can the Cube be customized to match our brand?
Yes. The Cube can be customized through branded LED wall designs, screen content and competition formats. This allows clubs, brands and partners to create football experiences that align with their identity and activation goals.
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Is the Cube suitable for temporary events and permanent installations?
Yes. The Cube is available in two configurations. Cube GO is designed for temporary and flexible activations, while Cube XP is intended for fixed and long-term football experiences.