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Increase Dwell Time
Interactive skill games keep audiences engaged longer, whether in fan zones, retail environments, or exhibitions.
skills.lab Cube
Engage. Compete. Connect.
The skills.lab Cube turns every audience into active participants, creating unforgettable football experiences that elevate brands and excite fans anywhere.
skills.lab Cube
Engagement That Drives Results
The skills.lab Cube turns visitors into active participants, increasing dwell time, strengthening brand connection, sparking social media visibility, and creating measurable interaction at every touchpoint. From short-term event activations to permanent fan engagement installations, the Cube adapts to your strategy and scales with your ambition.
skills.lab Cube
Built for Impact. Measurable and Memorable.
The skills.lab Cube combines immersive play with measurable impact.
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Attract and Move Crowds
The Cube acts as a natural crowd magnet while maintaining smooth participant flow.
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Empower Sponsors & Partners
Fully customizable LED walls and digital screens create premium branding and activation opportunities.
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Create Shareable Moments
Competitions, leaderboards, and gamified challenges generate organic social media content and repeat participation.
skills.lab Cube
High-Impact Engagement Across Industries
Every audience is different, but the goal is the same: create participation, spark emotion, and leave a lasting impression. The skills.lab Cube adapts to your environment, your objectives, and your target group.
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Event & Promotion Agencies
Reusable, brandable football activation equipment built for high-impact client campaigns, trade fairs, and experiential marketing projects.
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Fan Zones & Public Viewing
High-throughput football engagement designed for large crowds, tournament activations, and sponsor-branded experiences.
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Shopping Malls & Retail Parks
Increase footfall and dwell time with a family-friendly football attraction that drives repeat visits and seasonal buzz.
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Football Clubs & Stadiums
Enhance matchday atmosphere, energize fan zones, and create interactive moments before kick-off.
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Sports Retailers & Flagships
Turn customers into players with immersive in-store football experiences that boost engagement and conversions.
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Trade Fairs & Exhibitions
Transform your booth into a crowd magnet and generate qualified leads through interactive competition formats.
skills.lab Cube GO
Maximum Flexibility for Events and Campaigns
The Cube GO is built for temporary, high-impact deployments — from fan zones and public viewings to roadshows, trade fairs, retail campaigns, and brand activations. Its compact 16 m² footprint, fast setup, and optional roof system make it ideal for short-term use in dynamic environments. Fully brandable inside and out, Cube GO integrates seamlessly into sponsor activations and campaign concepts. With Kick-and-Play operation, it runs smoothly with minimal staffing — making it a powerful, mobile engagement solution.
skills.lab Cube XP
A Permanent Engagement Anchor
The Cube XP is designed for long-term installations in stadiums, flagship stores, museums, and training environments. Built for continuous operation, it features integrated player tracking, LED guidance systems, and enhanced immersive elements for deeper interaction and performance-based challenges. With full hardware and software customization options, the Cube XP becomes a permanent brand and engagement asset, embedded directly into your environment and marketing ecosystem.
skills.lab Cube
For Event and Promotion Agencies
Designed for agencies that need reliable, premium event activation equipment.
skills.lab Cube
A Premium Activation for Your Event Portfolio
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Flexibility
For modular entertainment across multiple client projects.
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Premium build quality
A high-end look and feel for elite brands
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Brandability
Fully brandable exterior and digital branding options
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Highly engaging experience
Encouraging visitor engagement through an immersive, high energy experience
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Fast setup and takedown
Assembly and disassembly in under 3 hours
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Shareability
Generates standout social media content as visitors naturally record and share their play
skills.lab Cube
Built for Big Moments
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Football relevance
Proven football fan-engagement installation
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Little to no staffing required
Operation possible without on-site staff
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Brandability
Fully brandable exterior and digital branding options
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Durability
Designed for multi-day operation at major tournaments
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Shareability
Generates standout social media content as visitors naturally record and share their play
skills.lab Cube
For Shopping Malls and Retail Parks
The Cube acts as a football experience zone for retail, combining sport, play, and digital interaction into a compact activation that fits seamlessly into mall atriums, event squares, and open spaces.
skills.lab Cube
Turn Visitors into Active Players
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Increase in footfall
Proven increase in visit duration during major football tournaments
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Brandability
Fully brandable exterior and digital branding options
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Little to no staffing required
Operation possible without on-site staff
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Family-friendly
Active fun that appeals to all ages
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Shareability
Generates standout social media content as visitors naturally record and share their play
skills.lab Cube
For Football Clubs and Stadiums
The Cube operates as a stadium entertainment module that delivers measurable value.
skills.lab Cube
Elevate the Matchday Experience
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Brandability
Fully brandable exterior and digital branding options
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Durability
Designed for multi-day operation at major events
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Little to no staffing required
Operation possible without on-site staff
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High throughput
Built for continuous play
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Fast setup and takedown
Assembly and disassembly in under 3 hours
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Real fan engagement
Encourages visitor engagement through an immersive, high-energy experience
skills.lab Cube
Make Your Store Playable
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Conversion uplift
Increased footfall around core retail zones
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Customer retention
Enhanced brand loyalty and repeat visits
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In-store engagement
Product trials in a gamified football retail activation environment
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Social sharing
Exciting content for social media and in-store marketing campaings
skills.lab Cube
For Trade Fairs and Exhibitions
The skills.lab Cube is a compact, premium interactive football experience that helps brands stand out in crowded exhibition halls.
skills.lab Cube
Stand Out on the Show Floor
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Premium build quality
High-end look and feel for elite brands
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Brandability
Fully brandable exterior and digital displays for clear brand messaging
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Booth traffic increase
Draws visitors from across the exhibition hall
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High dwell time
Interactive replayable engagement
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Compact footprint
4x4m area designed for trade fair booths and exhibition stands
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Short-term rental model
Ideal for multi-day exhibitions and fairs
FAQ
Questions about Customer & Fan Engagement with the skills.lab Cube
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How does the skills.lab Cube increase customer and fan engagement?
The skills.lab Cube transforms visitors into active participants through immersive 360° football skill challenges. By combining real ball interaction, gamification, and competition formats, it increases dwell time, encourages repeat participation, and creates stronger emotional brand connections.
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Is the Cube suitable for both temporary events and permanent installations?
Yes. With Cube GO for temporary activations such as fan zones, trade fairs, and roadshows, and Cube XP for permanent installations in stadiums, retail stores, or museums, the Cube offers flexible deployment options for different engagement strategies.
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How many participants can use the Cube during an event?
The Cube is designed for continuous, high-throughput operation. With short play cycles and automated processes, dozens to hundreds of participants per day can engage — depending on event duration and setup, while maintaining smooth crowd flow.
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Can the Cube be customized for sponsors and brand partners?
Absolutely. Both Cube GO and Cube XP offer extensive physical and digital branding options, including customized LED walls, branded backgrounds, competition formats, and sponsor integration. This makes the Cube a powerful activation platform for marketing campaigns and partnerships.
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Does the Cube require dedicated staff for operation?
No dedicated staff is required in Kick-and-Play mode. The system operates fully automatically, allowing participants to start games independently. For events or competitions, staff can optionally manage leaderboards, participant registration, and data capture via tablet in Event Mode.