Immersive. Interactive. Inspiring.

The Cube. Football everywhere.

The skills.lab Cube brings football emotion to any place — from flagship stores and stadiums to fan zones and training centers. Compact, fully automated, and designed for unforgettable experiences.

From fan engagement to talent development

One Cube. Unlimited possibilities.

Football has the power to connect people, inspire players, and elevate brands. The skills.lab Cube makes this power tangible through immersive 360° experiences, automated skill games, and an intensity that excites fans and challenges players. Whether in a mall, a stadium, or a training center — the Cube transforms spaces into football worlds.

skills.lab Cube

Designed for impact. Built for versatility.

What makes the Cube unique?

The Cube delivers unforgettable experiences for fans, measurable value for brands, and meaningful training impact for players.

  • Immersive Experience

    360° football action that excites fans, players, and customers of all ages.

  • Compact & Versatile

    Small footprint (4×4m) for seamless integration into events, stores, or training facilities.

  • Three Modes

    Kick-and-Play, Event, and Training – tailored for every use case.

  • Custom Design

    Adaptable branding and setup to match your vision.

Built for fans. Trusted by clubs.

Two worlds. Shared impact.

The skills.lab Cube creates impact wherever football lives. As a fan engagement powerhouse, it transforms events, stadiums, and flagship stores into unforgettable experiences. As a compact training system, it helps clubs and academies sharpen technical and cognitive skills. One solution — limitless applications.

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    skills.lab Cube

    Create unforgettable brand moments

    The Cube turns fan interaction into measurable value for brands and partners. It extends dwell time, creates a premium brand experience, and delivers excitement that fans love to share. With full customization and smart integration into on-site activations — from competitions to sponsor campaigns — the Cube becomes a centerpiece of modern fan engagement.

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    skills.lab Cube

    Compact training. Big impact.

    Beyond fan engagement, the Cube is also used by clubs and academies to sharpen players’ technical and cognitive skills. With guided drills and standardized assessments, it provides valuable insights — even in limited space.

FC Bayern relies on the Cube for unmatched fan engagement.

Turning Visitors into Players.

In the heart of Munich, the skills.lab Cube is the centerpiece of visitor activation at the FC Bayern World. Fans of all ages step inside to experience football like never before — resulting in more than 70,000 sessions within a single year and an average net usage of almost six hours every day. In this video, a representative of FC Bayern World explains why the Cube has become their go-to tool for customer and fan engagement.

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Your brand. Your stage.

Customization that creates impact

Every Cube can be tailored to match your brand identity or campaign theme. From LED backgrounds to sponsor logos and interactive overlays — customization turns the Cube into a powerful brand stage that creates visibility and lasting impressions.

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Step in. Start playing.

Kick-and-Play. Instant action.

The Cube’s Kick-and-Play Mode makes football more accessible than ever. Players simply step inside, and the game begins — no staff, no setup, no waiting time. Perfect for events and fan activations with large crowds, where seamless flow and excitement are key.

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Skill games that challenge – and excite.

Inside the Cube Experience

The Cube turns every session into a high-intensity football experience that blends training and fun. Fully automated drills are designed to sharpen skills while keeping the excitement level high – pushing players to think faster, react smarter, and enjoy every moment on the ball.

  • Smart skill games

    Fully automated drills from a wide catalog – ready to go at the push of a button.

  • Technical & cognitive focus

    Exercises sharpen 360° awareness, decision-making, ball control, passing, and shooting.

  • Quick & impactful

    Each drill lasts 60 seconds – long enough for a real effect, short enough for smooth event flow.

  • Instant Engagement

    Fast rotations, immediate feedback, and nonstop action keep players motivated and immersed.

FAQ

Questions about the Cube

  • What is the skills.lab Cube?

    An interactive football system in a compact 4x4m setup with 360° LED walls, offering immersive training and entertainment experiences.

  • Where can the Cube be used?

    At events, stadiums, shopping centers, museums, flagship stores, or club training centers.

  • How is the Cube operated?

    Fully automated with three modes: Kick-and-Play, Event Mode, and Training Mode.

  • Who uses the Cube today?

    The Cube is trusted for both commercial and sporting applications. In fan engagement, it has been featured at FC Bayern World Munich, the FIFA Museum Zurich, and UEFA EURO 2024 Fan Zones. In player development, it supports clubs such as Legia Warsaw at their training center.

Engage fans. Inspire players. Boost your brand.

Ready to bring football to life?

The skills.lab Cube is the most versatile football experience system in the world. Let’s talk about how it can create impact for your club, your brand, or your audience.

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