General Privacy Policy of Anton Paar SportsTec GmbH

1 | General
Anton Paar SportsTec GmbH is part of the Anton Paar Group and is only responsible for the operational data processing of its own website. It is not responsible for the operational data processing of other Anton Paar Group subsidiaries or their websites.

2 | Storage of access data in server log files
You can visit our website without providing personal information. We only store access data such as the names of requested files, date and time of access, amount of data transferred, browser type, IP address, and the requesting provider in server log files. These data are evaluated exclusively to ensure the trouble-free operation of the site and to improve our services. They do not allow us to draw any conclusions about your person. If there are specific indications of unlawful use, we reserve the right to review the data retrospectively.

3 | Cookies
We use so-called cookies on our website to recognize repeated use of our services by the same user/owner of an internet connection. Cookies are small text files that your internet browser places and stores on your computer. They serve to optimize our website and our offerings. The website uses the content management tool “Borlabs Cookie” from Borlabs GmbH.

Some of these cookies provide information that enables automatic recognition. The information obtained in this way helps us optimize our services and provide easier access to our website. Detailed information about the cookies used can be found in the cookie settings.
 

4 | Use of Google Analytics
Our website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

Purpose of processing: Google Analytics uses cookies that enable an analysis of your use of our website. We use the service to evaluate the use of our website, compile reports on website activity, and provide other services related to website and internet usage.

Legal basis: Processing is carried out on the basis of your consent (Art. 6 (1) lit. a GDPR). You may withdraw your consent at any time with effect for the future via our cookie consent tool.

IP anonymization: We have activated IP anonymization (“anonymizeIp”) on this website. This means that your IP address is shortened by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA.

Transfer to third countries: In individual cases, data may be transferred to the USA. Google LLC, based in the USA, is certified under the EU-U.S. Data Privacy Framework. Nevertheless, risks may exist in the event of a data transfer (e.g., access by U.S. authorities).

Storage period: The cookies set by Google Analytics are stored for the periods indicated in our cookie banner. Data collected via Google Analytics is generally retained for 14 months and then deleted.

Right to object: You can withdraw your consent at any time via our cookie consent tool. You can also prevent Google Analytics from collecting your data by installing the browser add-on to deactivate Google Analytics.

Further information: More information on how Google uses data, as well as settings and opt-out options, can be found in Google’s privacy policy and in the Google Analytics terms of use.

Your rights: You have the right at any time to request information about your personal data, as well as to request its correction, deletion, or restriction of processing. You also have the right to data portability and the right to lodge a complaint with a supervisory authority.

5 | Use of Google Tag Manager
We use Google Tag Manager on our website. This service is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

Google Tag Manager is used solely for the management of website tags. The Tag Manager itself does not process users’ personal data. It only enables the triggering of other tags, which may in turn collect data. The Google Tag Manager does not have access to these data.

Further information about Google Tag Manager can be found in Google’s terms of use.

6 | Use of LinkedIn Insight Tag
Our website uses the LinkedIn Insight Tag, a web analytics and conversion tracking service provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”).

Purpose of processing: The LinkedIn Insight Tag enables us to collect data about visits to our website, including URL, referrer URL, IP address, device and browser characteristics, timestamps, and page views. We use this information to analyze website usage, measure the effectiveness of our LinkedIn advertising, and optimize our marketing activities.

Legal basis: Processing is carried out on the basis of your consent (Art. 6 (1) lit. a GDPR). You may withdraw your consent at any time with effect for the future via our cookie consent tool.

Data processing and anonymization: The data collected via the LinkedIn Insight Tag is encrypted. LinkedIn anonymizes the data within seven days and deletes it within 90 days. We receive only aggregated reports that do not allow us to identify you personally.

Transfer to third countries: Data may be transferred to the USA. LinkedIn Corporation, based in the USA, is certified under the EU-U.S. Data Privacy Framework. Nevertheless, risks may exist in the event of a data transfer (e.g., access by U.S. authorities).

Right to object: You can withdraw your consent at any time via our cookie consent tool.

Further information: More information on data processing by LinkedIn can be found in LinkedIn’s privacy policy.

7 | Use of Meta Pixel (Facebook Pixel)
Our website uses the Meta Pixel, a web analytics and advertising service provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Meta”).

Purpose of processing: The Meta Pixel allows us to track user behavior after they have been redirected to our website by clicking on a Meta advertisement. This enables us to evaluate the effectiveness of our advertisements, compile reports on website activity, and optimize future marketing measures.

Legal basis: Processing is carried out on the basis of your consent (Art. 6 (1) lit. a GDPR). You may withdraw your consent at any time with effect for the future via our cookie consent tool.

Data processing: The data collected is anonymous to us; however, Meta may process the data and link it to your Meta account. Meta may use this data for its own advertising purposes in accordance with Meta’s Data Policy.

Transfer to third countries: Data may be transferred to the USA. Meta Platforms, Inc., based in the USA, is certified under the EU-U.S. Data Privacy Framework. Nevertheless, risks may exist in the event of a data transfer (e.g., access by U.S. authorities).

Right to object: You can withdraw your consent at any time via our cookie consent tool.

Further information: More information on how Meta processes data can be found in Meta’s privacy policy.

8 | Use of HubSpot
Our website uses HubSpot, a service provided by HubSpot, Inc., 25 First Street, Cambridge, MA 02141, USA, with a registered office in HubSpot Ireland Limited, 2nd Floor, 30 North Wall Quay, Dublin 1, Ireland (“HubSpot”).

Purpose of processing: HubSpot is used for marketing, analytics, and customer relationship management (CRM). It enables us to manage contacts, process inquiries, analyze user behavior on our website (e.g., page views, form submissions), and tailor marketing communication to user interests.

Legal basis: Processing is carried out on the basis of your consent (Art. 6 (1) lit. a GDPR) and, where applicable, on the basis of our legitimate interest in efficient customer communication and marketing optimization (Art. 6 (1) lit. f GDPR).

Data processing: HubSpot may collect and process personal data such as name, email address, IP address, and information about website interactions. HubSpot uses cookies and similar technologies to track user behavior.

Transfer to third countries: Data may be transferred to the USA. HubSpot, Inc. is certified under the EU-U.S. Data Privacy Framework. Nevertheless, risks may exist in the event of a data transfer (e.g., access by U.S. authorities).

Storage period: Personal data is stored only as long as necessary for the respective processing purposes or as required by statutory retention obligations.

Right to object: You can withdraw your consent at any time via our cookie consent tool.

Further information: More information on data processing by HubSpot can be found in HubSpot’s privacy policy.

9 | Use of Microsoft Clarity
Our website uses Microsoft Clarity, a web analytics service provided by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland (“Microsoft”).

Purpose of processing: Microsoft Clarity enables us to analyze user behavior on our website through features such as session recordings, heatmaps, and interaction tracking (e.g., clicks, scrolling, and navigation). This helps us better understand how visitors use our website and optimize usability and content.

Legal basis: Processing is carried out on the basis of your consent (Art. 6 (1) lit. a GDPR). You may withdraw your consent at any time with effect for the future via our cookie consent tool.

Data processing: Microsoft Clarity processes information such as IP address, device and browser data, usage data, and interaction data. The data collected may be associated with a pseudonymous identifier. Microsoft may use cookies and similar technologies to enable this processing.

Transfer to third countries: Data may be transferred to the USA. Microsoft Corporation, based in the USA, is certified under the EU-U.S. Data Privacy Framework. Nevertheless, risks may exist in the event of a data transfer (e.g., access by U.S. authorities).

Storage period: Data collected via Microsoft Clarity is stored only for as long as necessary to fulfill the purposes described above and in accordance with Microsoft’s retention policies.

Right to object: You can withdraw your consent at any time via our cookie consent tool.

Further information: More information on how Microsoft processes data can be found in Microsoft’s privacy statement.

10 | Use of SalesViewer
Our website uses SalesViewer, a web analytics service provided by SalesViewer GmbH, Huestraße 30, 44787 Bochum, Germany (“SalesViewer”).

Purpose of processing: SalesViewer enables us to identify and analyze business-related website visits. This includes information about company visits, user behavior, and interactions with our website. The purpose of this processing is to optimize our website, improve our marketing activities, and better understand the interests of business customers.

Legal basis: Processing is carried out on the basis of your consent (Art. 6 (1) lit. a GDPR). You may withdraw your consent at any time with effect for the future via our cookie consent tool.

Data processing: SalesViewer processes data such as IP address, company-related information, technical access data, and usage data. According to the provider, IP addresses are shortened and processed in a pseudonymized form. SalesViewer may use cookies and similar technologies to enable this processing.

Transfer to third countries: As a rule, data is processed within the European Union. In the event of data transfers to third countries, appropriate safeguards are implemented in accordance with applicable data protection laws.

Storage period: Personal data is stored only as long as necessary for the respective processing purposes or as required by statutory retention obligations.

Right to object: You can withdraw your consent at any time via our cookie consent tool.

Further information: More information on data processing by SalesViewer can be found in SalesViewer’s privacy policy.

11 | Contacting us
On our website, we offer the option to contact us via contact forms or email. For the purpose of processing your request and subsequent communication with you, the information you provide is stored and forwarded exclusively to the responsible department within the Anton Paar Group. A comparison of these data with data possibly collected by other components of our site does not take place.

If you contact us via an email link (e.g., [email protected]), the date and time of receipt, sender and recipient, as well as the subject of the email are logged. These data are automatically deleted after two months. They are only evaluated in order to identify and correct system-related irregularities. The content of your email can only be viewed by the recipient.

12 | Data transfer
Within Anton Paar SportsTec GmbH, only those departments have access to personal data that need them to fulfill the purposes stated above. Data are only transmitted to external third parties if: a) there is a legal obligation (e.g., to authorities), b) this is required to enforce legal claims, c) or you have expressly given your consent.

13 | Your rights
You generally have the rights to information, access, rectification and deletion, restriction of processing, data portability, and objection.

If you have questions about the collection, processing, or use of your personal data, or if you would like information, correction, blocking, or deletion of data, or if you wish to withdraw consent given or object to a specific use of data, please contact us (see point 9).

If you believe that the processing of your data violates data protection law, you have the right to lodge a complaint with the competent supervisory authority. In Austria, this is the Austrian Data Protection Authority, Barichgasse 40-42, 1030 Vienna, www.dsb.gv.at
 

14 | Controller and contact
Anton Paar Group AG, Headquarters Anton Paar Strasse 20 8054 Graz, Austria

Contact for your data protection concerns: [email protected]

15 | Changes or amendments
If individual provisions of this privacy policy are or become invalid, the validity of the remaining provisions shall not be affected.

We reserve the right to amend this privacy policy within the scope of legal possibilities without prior notice. The current version can be accessed at any time on our website.