At the Red Bull Four 2 Score World Final in Salzburg, the skills.lab Cube added a new layer to the game. Positioned in the warm-up area, it offered players a dynamic way to get ready — turning preparation into competition with real football challenges.
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On October 4, 2025, the skills.lab Cube was in action at the group stage of the Red Bull Four 2 Score World Final. Used as the main activation in the warm-up area of the Red Bull Academy, the Cube gave players a high-quality football experience, just before stepping onto the pitch.
skills.lab Cube at Red Bull Four 2 Score Final
When Red Bull hosts an event, the experience has to match the brand: high energy, premium feel, and strong impact. Easy to operate and impossible to overlook, the Cube delivered football challenges that perfectly matched the spirit of the tournament.
1
Red Bull Four 2 Score is a global 4v4 street football tournament with no goalkeepers and a twist: goals scored in the first and last minute count double. It’s fast, intense, and built for creative, attacking play. The 2025 World Final took place at the Red Bull Academy and the Kapitelplatz in Salzburg, with national winners from around the world competing over two days.
2
On the first day of the final, the skills.lab Cube was set up as a dedicated activation in the players’ warm-up area. The goal: give athletes a football experience that matched the energy of the tournament itself. Red Bull used the Cube to elevate the preparation phase, turning warm-up into focused competition, short challenges, and quick rotation.
3
The Cube ran in “Kick & Play Mode”, making it easy for players to jump in, compete, and rotate. In just one day, hundreds of players took part, logging over 7 hours of system usage time. So the Cube added value without slowing anything down. Simple to run, no extra staff needed, and strong visibility in a high-energy space.
skills.lab Cube at the Red Bull Four 2 Score Final
Used on just one day during the group stage, the Cube quickly became a central part of the warm-up area, drawing consistent participation and high engagement from the competing teams.
282
Active players
7,05
hours of active system usage time
The Cube was delivered, installed, and ready to go ahead of the event. Controlled entirely via tablet, it required no technical staff. Once the day wrapped, it was dismantled and packed up, all on schedule.
Red Bull made full use of a single-day rental. In the brief pre-match windows, players were fully immersed in a measurable, competitive challenge that matched the tone of the tournament. Football tech made simple: quick to deploy, easy to use, and built for instant engagement.
