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Step in and start playing
Visitors simply stepped inside the Cube and began their Skill Game. The immersive 360° LED environment guided them through the exercise, making the experience intuitive even for first-time users.
skills.lab Cube at FIFA Museum
Interactive Football at the Heart of “Football Fever”
From December 2024 to August 2025, the FIFA Museum in Zurich hosted the exhibition “Football Fever: Play. Compete. Repeat.”. At its center stood the skills.lab Cube, inviting visitors to step inside and test their own football skills.
Where football history meets play.
The Cube at the FIFA Museum
The FIFA Museum celebrates the heritage of the world’s most popular sport and its power to connect people across continents. As part of the exhibition “Football Fever: Play. Compete. Repeat.”, the skills.lab Cube transformed visitors from spectators into players.
skills.lab Cube at FIFA Museum
Interactive Football Made Simple
At the heart of the exhibition, the skills.lab Cube XP offered visitors a fully interactive football experience. Running in Kick-and-Play mode, the system allowed guests to step in and start playing immediately, without instructions or supervision.
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Designed for repeat play
Each challenge lasted only a short time, encouraging visitors to return for another round, challenge friends or try to beat their previous score.
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Seamless integration
The Cube operated continuously throughout the day, allowing a steady stream of visitors to participate while fitting naturally into the overall exhibition experience.
skills.lab Cube at FIFA Museum
Football Fever: Play. Compete. Repeat.
The temporary exhibition “Football Fever: Play. Compete. Repeat.” explored the relationship between football and global pop culture. From toys and comics to video games and iconic memorabilia, the exhibition showed how the sport has shaped entertainment, creativity and play across generations. Visitors were invited not only to discover the cultural history of football, but to experience it themselves through interactive stations and games.
skills.lab Cube at FIFA Museum
Turning Competition into Engagement
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Challenge Week
To celebrate the opening of the exhibition, the FIFA Museum launched a special skills.lab Cube Challenge Week, inviting visitors to compete for a place at the top of the leaderboard.
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Testing the skills
Each participant played the same skill game inside the Cube, testing their football abilities and trying to achieve the highest possible score.
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Exclusive Prizes
At the end of the week, the top three players on the leaderboard won exclusive prizes, including a signed football by 2010 FIFA World Cup winners Juan Mata and Cesc Fàbregas.
skills.lab Cube at FIFA Museum
How the Challenge Worked
The activation demonstrated how the Cube can be used to create engaging competitions in public environments.
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Easy to start
Visitors registered with their name and email address before entering the challenge, allowing the museum to create a leaderboard and stay connected with participants after the event.
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A shared challenge for all players
Every participant played the same game inside the Cube, making the competition fair and easy to understand while allowing visitors to compare their results directly.
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Leaderboards that drive repeat play
With every score displayed on the scoreboard, visitors were motivated to compete with friends, return for another attempt and try to climb higher on the leaderboard.
skills.lab Cube at FIFA Museum
Key usage data of the Cube at the FIFA Museum
250.000
visitors at the Museum per year
65.192
Skill Games completed over 222 days of operation
294
Skill Games completed per day on average
7,3
hours of active play per day during the museum’s 8-hour opening schedule