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Before The Tournament starts
Delivery, installation, testing & ready to go: Both Cubes were pre-configured and tested on site to ensure smooth operation right from the start.
skills.lab Cube at EURO 2024
Where The Fan Zone Turns Into A Football Stage
During the EURO 2024, the skills.lab Cube brought real football action to the fan zones in Munich and Berlin. Thousands of fans stepped inside to play, compete and climb the leaderboard, adding an interactive football experience to the heart of the tournament atmosphere.
A Unique Fan Experience.
The Cube at the EURO 2024
From June 14 to July 14, 2024, two skills.lab Cubes were part of the official EURO 2024 fan zones in Munich and Berlin. Integrated into the Hisense™ brand spaces, they offered fans a fast and fun way to play, compete and win, featuring leaderboards and prizes.
skills.lab Cube at EURO 2024
End-To-End Delivery For A Flawless Fan Experience
For events like EURO 2024, the skills.lab team handles setup and dismantling from start to finish, ensuring a smooth experience for both fans and organizers.
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During The Tournament
Each day, the Cube ran in Event Mode with 24/7 remote system monitoring and support. Every participant completed a 60-second challenge followed by a 30-second changeover, enabling a continuous and efficient flow of players throughout the day.
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After The Final Whistle
Both systems were dismantled and returned on schedule. Immediately after the tournament, the Cubes were professionally disassembled and cleared from the fan zones within the planned timeframe.
How it works
Event Mode: A Challenge Fans Remember
The Event Mode is one of three available modes in the skills.lab Cube and was used at the EURO 2024 Fan Zones.
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Designed for live events
Fast-paced and easy to access, the Event Mode creates football moments for fans of all ages.
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Easy operation on-site
The system runs via tablet and can be handled by event staff without technical experience or prior training.
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Quick player sign-up
Names and contact details are entered in seconds. Then the game starts immediately.
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Scoring, Ranking, Recognition
Players see their score rise live during play. A leaderboard shows who is ahead and gives brands the chance to reward top performers.
skills.lab Cube at EURO 2024
Fan Engagement Meets Brand Visibility
As an official partner of the EURO 2024, Hisense™ used the skills.lab Cube to offer fans more than a product display: an immersive, competitive football experience. With a clear branding and daily competitions, the Cube became a central fan magnet.
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Hundreds of Fans, Every Day
The Cube drew hundreds of fans daily, with Hisense™ branding built directly into the experience.
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Meaningful interaction
Visitors didn’t just see a brand, they played for it. Every challenge was connected to Hisense™ leaderboards and prize incentives.
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Data-Driven Engagement
Participants registered via tablet, providing structured contact and engagement data for follow-ups and reporting.
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Campaign Flexibility
From visual branding to prize setup, everything in the Cube was customizable and easy to adapt for Hisense™ promotions throughout the tournament.
skills.lab Cube at EURO 2024
Key Usage Data Of The Cubes at EURO 2024
17015
Active players in both fan zones
14,4
Hours of net usage time per day
576
Players per Day on average
